Concept of display and the idea of dwelling...vs...prosthetizing. As of now, computers are themselves contained--at least in so far as we visually perceive them. They have a framed screen that limits what the computer communicates (minus beeping and orchestral sounds)--but if we were to project the screen onto a wall in our homes--if the image of the computer were imposed on our habitat, then our relationship to them would shift from that of alterity to one of dwelling within. This phenomenon has already occurred in major cities--see Time Square, Atlanta, Tokyo, etc. [See description in Gibson's Pattern Recognition]. Giant monitors have already become part of the cityscape. The more displays appear in our environment, the harder it is to evade the influence of the computer--see artist who took ad van at age of marquis in NYC by putting feminist statements on them. [ask Jen the name]

Also, note the manner in which display functions in gambling: the "poker face" is about keeping "the secret" that Baudrillard asserts is so integral a part of seduction.

Displays are controlled monitors driven only nominally by randomness or chance, yet they are often encountered by chance in the form of advertisements, shop windows, etc. Simply put, displays are carefully constructed visual texts that sometimes incorporate language. They are the end product of the collective practice. Through the display of his objects and their controlled juxtaposition, the collector creates and communicates a narrative of various constellations.

In the case of The Arcades Project:

The magic columns of these palaces
Show to the amateur on all sides,
In the objects their porticos display,
That industry is the rival of the arts.

- “Chanson nouvelle,” cited in Nouveaux Tableaux de Paris, ou
Observations sur les mouers et usages des Parisiens au
commencement du XIXe siècle (Paris, 1829), vol. 1, p.27



"Be suspicious of any net enterprise that defines interactivity as simply clicking a mouse from display to display. (Most of what we find on the World Wide Web is merely display.)… If the net is going to transform communication for the better, it will engage us less in viewing displays and more in substantive interactivity—the kind of work in which we actively manipulate symbols. This kind of interactivity, which ultimately may be needed in order to reintegrate people into geographic communities, may take us away from face-to-face interactions".

Doheny-Farina, Stephen. (1996). The wired neighborhood. New Haven: Yale University Press.

The Arcades Project Project is part of Heather Marcelle Crickenberger's doctoral dissertation entitled "The Structure of Awakening": Walter Benjamin and Progressive Scholarship in New Media which was defended and passed on June 27, 2007 at the University of South Carolina. The committe members are as follows: John Muckelbauer, Ph.D, Judith James, Ph.D., Dan Smith, Ph.D, Brad Collins, Ph. D., and Anthony Jarrells, Ph.D. Copyright 2007 by Heather Marcelle Crickenberger. All rights reserved. lems concerning what you find here, feel free to contact me at marcelle@thelemming.com. You are also invited to leave a message for me and other visitors HERE. The Arcades Project Project or The Rhetoric of Hypertext