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Articles of interest:
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| A note on the image:
background image: The background image is Rene Magritte's "The Rape."
framing image: This is an edited copy of the baground image.
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Structure and Progress
In the epilogue to his now canonical 1936 essay “The Work of Art in the Age of Mechanical Reproduction” Walter Benjamin states: “The violation of the masses, whom Fascism, with its Führer cult, forces to their knees, has its counterpart in the violation of an apparatus which is pressed into the production of ritual values” (“The Work of Art” 241). Benjamin goes on to explain that the cult value of a work of art is maintained through its ritualistic function which transforms it into an authoritative and authentic instrument of “magic.” Such perception of the work of artas a toollimits its functionality to that of the apparatus for which it was forged. Similarly, the exhibition value of a work of art requires it be stripped of all particularized ritualistic functions andhaving no “use”it becomes absorbed by the prevailing political apparatus. The problem in both cases is that the work of art is forged within and contained by an aesthetic of war. This aesthetic of war, which through the escalating force of technology creates a sense perception whose goal demands on the largest scale that the work of art be ultimately realized in the art of war“Fiat arspereat mundus”“l’art pour l’art”uses death as its medium, mass movement as its mode, and the upholding of the property system as its mode.[1] The exhibition of revolutionary art, which is part and parcel to the aesthetics of war, supplies a space wherein those who remain feel they are allowed the freedom to express their individual outrage politically, all the while no more capable of breaching the walls of Fascism than the murals that adorn them.
As an alternative, Benjamin provides architecture as an artistic medium through which one might locate a means of modifying the prevailing aesthetic by modifying the human apparatus of perception. However, even architecture falls into the aesthetic of war as long as it is deemed valuable and is appropriated by the economic system, so in The Arcades Project, he turns his attention to a peculiar architectural constructionthe Parisian passagesas a means of locating a structural guide for a kind of generative thought that “is totally useless for fascism” (“Work of Art” 218). In The Arcades Project, this apparatus is to be identified with what Benjamin refers to as “the structure of awakening” (The Arcades Project 389 [K1,3]).
Connected to this kind of structure is Benjamin’s figure of the “Author as Producer” as laid out in an address for the Institute of the Study of Fascism (a Communist front organization) in 1934 which he never presented or published in his lifetime. In the address, Benjamin attempts to attend to Ramón Fernandez’ “task” put forth in the essay’s epigraph: “The task is to win over the intellectuals to the working class by making them aware of the identity of their spiritual enterprises and of their conditions as producers” (“The Author as Producer” 768). Benjamin addresses this problem through Plato’s assertion that the poet should be banished from the ideal state, proposing that the author does indeed have the capacity to become producer through technique, the site of Benjamin’s synthesis of form and content. The author’s technique, however, can itself be divided into a new dichotomy, techniques of progression and techniques of regression, which Benjamin identifies, attributing a generative, anti-fascist aesthetic to works of art produced by techniques of progression, which he argues regressive techniques throw over in favor of upholding tradition. His essay not only proposes a new means of enacting change through writing, it also proposes a new way of looking at progressnot as the carrying out of a plan designed to attain a preconceived goalbut as a deft and improvisational passage through and manipulation of imminent structures.
Benjamin asserts in “The Author as Producer” that “a political tendency, however revolutionary it may seem, has a counterrevolutionary function so long as the writer feels his solidarity with the proletariat only in his attitudes, not as a producer” (“Author as Producer” 772). The escape Benjamin sees from the regressive or revolutionary trap “consists in the conduct that transforms him from a supplier of the productive apparatus, into an engineer, who sees it as his task to adapt this apparatus” (“Author as Producer” 780). This conductor methodinvolves the mastering and manipulating of technologies of perceptionbe they linguistic or otherwisein order to “recast” the literary forms, “for technical progress is for the author as producer the foundation of his political progress” (“Author as Producer” Selected Writings Vol. 2,775); and it is in learning how to work the latest technological systems that authors might modify the structure and in doing so, like architects, alter the “habitual course” of their reader's appropriation of content (“Author as Producer” 779).
One needn’t look too hard to see the manner in which revolutionary art merely exchanges the terms of Fascism for those of personalized outrage, or that it uses the same terms in order to reenact or reproduce the fascist mode by simply reversing its direction. The oppressed becomes the oppressor and gains ground until it too must be overturned in the cycle. By the time “The Work of Art” essay was written, the art world had become overrun with manifestosall of them owing a debt to The Communist Manifesto, all supplanting the totalizing structure of their perceived oppressors with remarkably similar ones anchored in critiques that maintain fascist systems as their nemeses. With only subtle variation, the return of these revolutionaries to moralizing frameworks as the primary means of their “opposition” results in the imposition of dictatesrules and their termson the creative acts forged by their members. Each dictate branches off to form new lexicons, new structures, new biases, etc., all, while productive, failing yet again to escape the prevailing oppressive value structures against which they were so passionately allied.
Take, for example, the following extractions from some of revolutionary art’s more prominent figure heads: Marinetti’s 1909 The Futurist Manifesto, item 9: “We will glorify warthe world’s only hygienemilitarism, patriotism, the destructive gesture of freedom bringers, the beautiful ideas worth dying for, and scorn woman” (Modernism 251); Pound and Lewis’ 1914 Vorticist Manifesto from Blast, part 6, item 1: “The Modern World is due almost entirely to Anglo-Saxon genius,its appearance and its spirit” (Modernism 293); Tristan Tzara’s 1918 Dada Manifesto: “Every man must shout: there is great destructive, negative work to be done. To sweep to clean” (Modernism 279); Breton’s 1924 Manifesto of Surrealism: “The imagination is perhaps on the point of reasserting itself, of reclaiming its rights” (Modernism 308); Walsh’s 1925 editorial preface to This Quarter: “We are not hosts to a polite gathering at the tea-cups. We are rather the camp of an army on the march” (Walsh np); and transition magazine’s 1929 “Manifesto for ‘The Revolution of the Word’” item 3: “PURE POETRY IS A LYRICAL ABSOLUTE THAT SEEKS AN A PRIORI REALITY WITHIN OURSELVES ALONE” (“Manifesto” np). While each “movement” attempts to break from the so-called fascist order of unimpressed publishers, dismissive reading populations, and scornful academics ascribing different particularized rules and terms in place of those that serve as the vexing objects of their critique, technically they are remarkably similar to those which their authors oppose: egotistic calls to a war in which imagination asserts itself as a lyrical absolute through a univocal multi-membered army on the march. The aesthetic is still the aesthetic of war, and the initial mode of operation that underlies the impetus for its construction as a mechanism of rebellion is reproduced.
The aforementioned quotations, while different in the particulars of their revolutionary attempts, all similarly put to use the structure of the manifesto, a form which takes contagion as its mode and self-replication as its goal. Each movement sets forth a program for artistic production which more often than not assumes the form of a series of proverbial dictates. This program is laid out in advance and serves as the structure designed to contain “real” or better art. Most importantly, the “real” better art that results from any adherence to these preformed principles will also replicate the apparatus of its conception in hopes of further propagating the movement to the point of dominion and mass appeal. It must be public to be political, after all. Their outrage and revolutionary spiritedness, their hostility toward outsiders, dissenters, critics and would-be fugitives, their unchecked use of shock value and their tenuous conceptual foundations (to say nothing of their ethnocentricity, misogyny, and zealotry) succeed only in exercising the expressive function their oppressive construct has set aside expressly for them. Just as Baudrillard’s “Disneyland is presented as imaginary in order to make us believe that the rest is real,” (Baudrillard 13) and in thereby doing “saving the reality principle” (Baudrillard 13), the revolutionary manifesto, which gleans all use value through the process of exhibition, saves the revolutionary principle, in no way altering the system it critiques. Thus this kind of “revolutionary” writing keeps its readers at an optic distance, packaging its dictates as freedom and confining its readers to the tactile instruction of the very same system in which it was conceived and which it was conceived to overthrow. Progressive writing, on the other hand, does not reproduce prevailing structures, instead refashioning the apparatus of its making in order to forge new structures that awakengive rise tonew habits of reading, the resulting tactile lessons emerging from navigation of the refashioned apparatus. What this progressive structure provides is a generative art form that encourages its readers “[t]o pass through and carry out what has been in remembering the dream” (The Arcades Project 389 [K1,2]).
There is one document from the list above that gestures toward a progressive mode of writing though falling short of the texts that combine to forge its structural apparatus. The “Manifesto for ‘The Revolution of the Word,” attempts to breach the obvious link between its own rules and the rules of “the oppressor,” by summoning the revolutionary ethos of artist/poet William Blake, whose biography aligns his work with the revolutionary history of the Moravians, their heretical debt to Jan Huss, as well as the thinking of the leading intellectual dissidents in England during his lifetime, and whose lifework ruminates on the subject and figures of rebellion. Consider the text itself:
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PROCLAMATION
TIRED OF THE SPECTACLE OF SHORT STORIES, NOVELS, POEMS AND PLAYS STILL UNDER THE HEGEMONY OF THE BANAL WORD, MONOTNOUS SYNTAX, STATIC PSYCHOLOGY, DESCRIPTIVE NATURALISM, AND DESIROUS OF CRYSTALLIZING A VIEWPOINT. . .
WE HEREBY DECREE THAT:
1. THE REVOLUTION IN THE ENGLISH LANGUAGE IS AN ACCOMPLISHED FACT.
2. THE IMAGINATION IN SEARCH OF A FABULOUS WORLD IS AUTONOMOUS AND UNCONFINED.
(Prudence is a rich, ugly old maid courted by Incapacity…Blake)
3. PURE POETRY IS A LYRICAL ABSOLUTE THAT SEEKS AN A PRIORI REALITY WITHIN OURSELVES ALONE.
(Bring out number, weight and measure in a year of dearth…Blake)
4. NARRATIVE IS NOT MERE ANECDOTE, BUT THE PROJECTION OF A METAMORPHOSIS OF REALITY.
(Enough or too much !…Blake)
5. THE EXPRESSION OF THESE CONCEPTS CAN BE ACHIEVED ONLY THROUGH THE RHYTHMIC “HALLUCINATION OF THE WORD”. (Rimbaud).
6. THE LITERARY CREATOR HAS THE RIGHT TO DISINTEGRATE THE PRIMAL MATTER OF WORDS IMPOSED ON HIM BY THE TEXT-BOOKS AND DICTIONARIES.
(The road of excess leads to the
palace
of
Wisdom
…Blake)
7. HE HAS THE RIGHT TO USE WORDS OF HIS OWN FASHIONING AND TO DISREGARD EXISTING GRAMMATICAL AND SYNTACTICAL LAWS.
(The tigers of wrath are wiser than the horses of instruction…Blake)
8. THE “LITANY OF WORDS” IS ADMITTED AS AN INDEPENDEDNT UNIT.
9. WE ARE NOT CONCERNED WITH THE PROPAGATION OF SOCIOLOGICAL IDEAS, EXCEPT TO EMANCIPATE THE CREATIVE ELEMENTS FROM THE PRESENT IDEOLOGY.
10. TIME IS A TYRANNY TO BE ABOLISHED.
11. THE WRITER EXPRESSES. HE DOES NOT COMMUNICATE.
12. THE PLAIN READER BE DAMNED.
(Damn braces ! Bless relaxes !…Blake)
--Signed: KAY BOYLE, WHITE BURNETT, HART CRANE, CARESSE CROSBY, HARRY CROSBY, MARTHA FOLEY, STUART GILBERT, A. L. GILLESIE, LEIGH HOFFMAN, EUGENE JOLAS, ELLIOT PAUL, DOUGLAS RIGBY, THEO RUTRA, ROBERT SAGE, HAROLD J. SALEMSON, LAURENCE VAIL.
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from transition No. 16-17, June 1929.
Note the manner in which this document makes use of quotations from Blake’s The Marriage of Heaven and Hell, a text that explores through visions of the apocalypse various modes of perceptionimagination, experience, prophecy, and illusionwhile refashioning traditional literary structures such as the proverb, the prophecy, the poem, the memoir, and the song. These he combines with unconventional vibrantly colored and imaginative illustrations and theological allusions to revolutionary figures such as Lucifer, biblical prophets, and Swedenborg. What has resulted in The Marriage of Heaven and Hell is a work of art which has served as inspiration to various revolutionary movements throughout history.[2] However, unlike revolutionary literature, Blake does not prescribe dictates or reuse the tyrannical structure of theocratic thought. Instead, he refashions his apparatus at the linguistic level by modifying the proverba device traditionally implemented in instructionand inserting it into his own process of relief etching,[3] a process which requires readers to approach such linguistic constructs as an image framed in expressive color and decorative forms where language and image become one. What is produced differs drastically from what is produced by the authors of “The Revolution of the Word.” These authors conjoin two seemingly disparate apparatusesthe official proclamation which is designed to dictate the actions of its readers and Blake’s refashioned proverb which, when used proverbially, reverses its function. Blake, on the other hand, develops his own version of the proverbial construct as well as a method of printing, putting to work traditional theocratic structures, but in a way that generates not only a new product but a new means of producing.
In an effort to energize thought through “melting apparent surfaces away, and displaying the infinite which was hid” (Blake 36)a practice that required the invention of a new technology of writing, or what he referred to as “the infernal method,”[4] Blake not only funnels a revolutionary bent into language and into literary and biblical history through aphorism or the proverb, he literally fashions a new medium of print production that, to return to Benjamin’s “Work of Art” essay, makes a new way of reading possible.

[figure 1] [5]
Like Benjamin’s example of architecture in “The Work of Art” essay, Blake’s illuminated text [figure 1] function both through use and perception. In this way, Blake functions as Benjamin’s “Author as Producer,” the artistic engineer, who awakens new possibilities in the art of writing by modifying the apparatuses available to him, and thus altering the tactile lessons contained therein. Instead of refashioning the fascist mode of production, the authors of “The Revolution of the Word” instead appropriate their opposition by way of administering an official “PROCLAMATION,” the document of authority. This proclamation, framed in a thick black box with bold writing and all-cap typeface, its contents bifurcated into an alternating exchange between revolutionary demands and quotations from The Marriage of Heaven and Hell, through both its form and content attempts to self-consciously proscribe a predetermined path for progress in the world of letters, while leaning on Blake’s genius for “support.” Like writers of fascist propaganda, the writers of this manifesto assume an authoritative stance, damning intellectual outsiders, sectioning off language as an “independent unit” separate from the people who use it, venerating expression over communication, and essentially establishing the self as the new center of its fascist structure. The Blake quotations which appear to be used as argumentative support, anchoring the twelve rules to the concept of revolution, here seem to work against transition magazine’s program for change, demonstrating as it does the stark contrast between Blake’s progressive method and their own revolutionary one. The paradoxical effect of this juxtaposition functions less to engender a new mode of thinking and instead simply packs progressive ideas into a revolutionary structure, dismantling the poet’s progressive apparatus and taking his words hostage. Such a structure polarizes the forces working through it, bringing generative play to a halt by turning it back on itself. While Blake refashions the technology of writing and thus creates a new means of perception, the writers of “The Revolution of the Word” content themselves with the ancient art of irony. The apparatus which Blake uses to transmit his poems serves to inform readers, not optically through irony (and its correlative judgment) but as in Benjamin’s example of architecture in “The Work of Art” essay, tactilely through distraction, allowing color, texture and layout to play upon the language experiments housed within. In this way, Benjamin’s “structure of awakening” belies The Marriage of Heaven and Hell, a subject far from alien to the contents of Blake’s text as well.
[16] See Crary’s “Techniques of the Observer” which discusses Goethe’s Color Theory
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[1] See Koepnick’s insightful rebuttal in “Fascist Aesthetics Revisited” in which he argues that [w]hile the function of the aesthetic in fascism clearly halts a revolutionary turn of society and abets the further diffusion of political power into increasingly independent and competing but fascist agencies of domination, it at the same time” like Benjamin’s proposed architectural model, “actively reshapes individual and collective modes of reception and channels disparate hopes for charismatic redemption into the uniform gestalt of collective mobilization. . . . It appropriates certain properties of social and cultural modernity in order to reconstruct the modern state as a phantasmagoria of power and community, as a shifting series of deceptive appearances that change the very parameters according to which people perceive the real” (Koepnick 53).
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See this brief article from MoMA on their 2006 Dada exhibit. |
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[2] Consider the 1920’s (as cited above), 1960’s (as with Huxley and Morrison), the 1980’s (as in the form of Eagleton’s Marxist critique of Benjamin as revolutionary[1]), and in the present time as the harbinger of the revolutionary possibilities of hypertext (as per the
University
of
Virginia
’s William Blake Archives). Terry Eagleton says, in Walter Benjamin: Towards a Revolutionary Criticism, “William Blake, writing before the emergence of historical materialism, cast his critique of industrial capitalism in theological terms. For all its consequent limits, no materialist artefact has ever exceeded its power.” (Eagleton 177)
See also David Gross’ examination of several Marxist theorists and Benjamin’s version of the Dialectic image in relation to Blake’s innovations in The Marriage of Heaven and Hell in “Infinite Indignation: Teaching, Dialectical Vision, and Blake’s The Marriage of Heaven and Hell.
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[3] Relief etching was a process Blake “invented” using copper plates that were painted with an anticorrosive then placed in an acidic solution to produce a relief plate. For more on this, see The Blake Newsletter: An Illustrated Quarterly which include John Wright’s “Toward Recovering Blake's Relief-Etching Process” (1973) and “Blake's Relief-Etching Method” (1976). Nancy Kaplan has discussed the process and its relation to the problems posed by hypermedia in “Blake's Problem and Ours: Some Reflections on the Image and the Work,” which appeared in The Emerging Cyberculture in 2000; see also Bentley’s “ William Blake's Techniques of Engraving and Printing,” published in Studies in Bibliography: Papers of the Bibliographical Society of the University of Virginia, the institution who maintains The William Blake Archive, the most expansive collection of Blake’s etchings currently available.
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[4] Following is a copy of the text extracted from its original for reader reference:
“But first the notion that man has a body distinct from his soul is to be expunged; this I shall do, by printing in the infernal method, by corrosives, which in Hell are salutary and medicinal, melting apparent surfaces away, and displaying the infinite which was hid.
If the doors of perception were cleansed every thing would appear to man as it is, infinite.
For man has closed himself up, till he sees all things thro' narrow chinks of his cavern.” (Blake 36)
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